Activision is taking a innovative approach to enhance interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to raise its visibility. The company has recognized a decline in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have detailed the comeback plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.
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